Marketing Plan

Marketing Plan

Pre-Listing Research and Planning:

  • Diligent Marketing Research. This leads to strategic pricing of your home. A guess is just not good enough.
  • Thorough Research. We gain valuable insight by collecting feedback from every agent who shows your property.
  • Company Team. Our team includes full-time office managers and Conveyance staff, all working hard to ensure your sale runs smoothly, no matter what comes up.

Staging, Showings, and Open Houses

  • Staging and Strategic Marketing. We make pre-list preparations so we hit the ground running.
  • Print shop & Marketing. Justin's team has a dedicated graphic designer and Print shop. The Print shop is able to create high-quality marketing pieces for our clients. The turnaround time is quick and we pride ourselves in being able to provide this service to you. We want potential buyers to remember your property in the best possible way. Products include: Marketing, Flyers, Brochures and Feature Sheets.
  • Open Houses. Tried, tested and true. Your home will be available for viewing by buyers at convenient times.
  • High-quality Feature Sheets. Once it's been seen you don't want prospective buyers to forget your home. A high-quality, colour feature sheet with lots of clear pictures keeps us "top of mind" with buyers.
  • Weekly Homeowner Updates. We will provide you with feedback from showings, details about our marketing efforts and relevant activity in the marketplace.
  • Prominent For Sale Sign. This will associate your home with Canada's largest and most respected real estate company.
The Justin Havre Marketing Plan

Marketing the Home to Buyers

  • Exposure on the Calgary Board's MLS® System. 5,300 agents on the Calgary Real Estate Board and their buyers will have access to your home. We promise that your home will catch their eye.
  • Active Marketing. Through consistent, daily prospecting, we'll find a buyer for your home. We have thousands of buyers in our database already; chances are your home may be suitable for one of them.
  • Websites and Internet Marketing. Justin takes Internet marketing of your home very seriously. Your home will be marketed on several websites, including,,,,,,,,,,,, and hundreds of other websites (social networking sites and thousands of neighbourhood or agent websites). Your home will be available to thousands of potential buyers, 24 hours a day. Research shows that more than 95 percent of buyers use the Internet to search for their next home. We speak their language and ensure high-profile exposure through a number of sites that we have invested millions of dollars into over the years. You will not get better Internet exposure with anyone else. Check them out yourself!
  • 3D Interactive Virtual Tours, Photography & Videography. Our in-house professional photographer & videographer will expose your home to thousands of real estate websites. First impressions are a must and it starts with professional photography & video to draw buyers to your home.
  • Radio & TV. We market on radio stations such as Global News 770 CHQR, Q107 and Country 105 during peak hours to ensure we have the largest audience. We also advertise on Global TV.

Contact us today to get started on marketing your Calgary home.


The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.