Marketing Plan

Marketing Plan

One of the most important considerations in selecting a real estate professional to sell your home is their commitment to and experience in marketing strategies that work. After all, anyone can "list" your home. At Justin Havre Real Estate Team with eXp Realty, that's not good enough. We want to sell your home. We want to sell it promptly, and we want you to get a price you are satisfied with. This takes a series of well-thought-out steps executed with a sense of urgency.

Pre-Listing Research and Planning

A marketing plan is a roadmap to a successful sales experience. We start planning even before listing, making notes of a home's best assets, the neighbourhood and pricing it competitively.

Diligent, Thorough Marketing Research. We don't believe in guesstimates or "ballpark" figures. We strategically price your home based on comparable recent sales to appeal to the widest audience while helping you get the most out of your investment. We look at trends and neighbourhood features. We consider every aspect of pricing your home, including your personal financial needs and timeline.

Monitoring Critical Feedback. We proactively seek comments from every agent who previews and shows your home. We want to know what they are saying and what their clients are saying. We use this input to place your home in the best possible position to sell.

A Team Approach. While your agent is your key point person, you can take comfort knowing there is a full-time staff of experienced professionals behind the scenes, helping you stay connected through the entire sales process. At Justin Havre Real Estate Team with eXp Realty, you won't get lost in the shuffle.

Staging, Showings, and Open Houses

While more homes for sale are viewed online than ever before, few are ever sold without the buyer seeing the property in person. This is why staging, in-person showings, and open houses remain essential to the sales process.

Strategic Marketing & Staging. We create a marketing strategy for every home we list and create a quality feature sheet for each. We will assist you with staging ideas and improving curb appeal to help you sell your home quickly. We pull out all the stops to present your home at its best.

Property Showings. Any individual property showings we schedule will be done with your convenience in mind. We will only schedule personal property showings for prospects we have determined to be real potential buyers for your home. This minimizes inconveniences to all parties and increases the potential of getting an offer on your home.

Open Houses. Even with all of today's technology, open houses still work. We'll schedule your open house at a convenient time for you and market it to serious buyers. Our virtual open houses also make it easy for buyers to view a property without scheduling a time. Even if they don't put in an offer, we still get helpful feedback from prospects who are actively looking. Interested buyers are provided with a well-produced feature sheet to remember your home.

Weekly Seller Updates. We understand sellers can be anxious when selling their homes. That's why we pro-actively keep you updated at least weekly on any showings, feedback, inquiries and marketing activity associated with your listed property. This is a good opportunity for us to connect and share any thoughts or concerns. Our clients appreciate our accessibility.

Marketing the Home to Buyers

We use a multi-pronged approach in getting your home in front of qualified buyers. In addition to traditional print pieces, flyers, and For Sale signs, we also use multiple digital platforms, including social media, websites, email, radio, and television. This provides a near-constant flow of inquiries about the properties we have listed.

In-House Print Shop. We are pleased to offer our clients a dedicated graphic designer and in-house print shop to create the highest quality marketing pieces. This allows for a quick turnaround and provides potential buyers with superior take-home pieces, including flyers, brochures, and feature sheets. This unique feature provides a competitive edge our clients appreciate.

Exposure on the Calgary Board's MLS System. We place your home in front of over 5,000 professional real estate agents on the Calgary Real Estate Board through the Multiple Listing Service (MLS). Our experience and expertise in real estate descriptions and imaging will get your property noticed by this army of sales professionals.

Active Marketing. While we already have thousands of potential buyers in our database, we are marketing and prospecting daily to find new people who may be interested in your home. We understand time is money, and we bring a sense of urgency to selling your home that others may not have. We are constantly visible and always in search of referrals.

Internet and Digital Marketing. Research shows that more than 95% of buyers use the internet to search for their next home. We are at the forefront of digital marketing, using tactics and strategies that work. We will market your home via major websites like,,, and Your home will be seen on our company websites, agent websites, neighbourhood websites, and social media accounts. We reach out through email to prospective and active buyers. Over the years, we've invested millions of dollars in building our online presence and visibility to make your home available to thousands of potential buyers, 24 hours a day, seven days a week. You will simply not get better internet exposure from anyone else.

The Latest in Digital Imaging. Our in-house professional photographers and videographers specialize in showing off the real estate at its very best. They understand complementary angles, lighting, and the use of 3D interactive virtual tours to make your listing come alive. See the difference quality imaging can make in the sale of your home. This is yet another in-house feature available exclusively to our clients.

Virtual Open Houses With Matterport Tours. Virtual open houses extend the reach of our in-person home-showing efforts by providing unparalleled convenience and accessibility. Virtual home showings are like a 24/7 open house—interested buyers can take an in-depth digital walkthrough wherever and whenever they want. We use Matterport Tours for the most engaging experience possible. Their immersive virtual real estate tours are created with state-of-the-art 3D cameras that showcase your home in more detail than ever before, resulting in more views and faster sales.

Radio and Television. We have and will continue to build our brand and reach buyers on television and radio stations during peak viewing and listening times. This generates a steady stream of prospects for us to better help us sell your home. We invested heavily in building reputations and have become one of the most trusted names in real estate in Canada.

Prominent For Sale Signs. Simple and effective, For Sales signs remain a staple of the real estate industry. However, our sign demonstrates that your home is listed by Canada's largest and most respected real estate company.

The Power of Our Brand

The Justin Havre brand is well-known in Calgary and southern Alberta for outstanding service and commitment to customer success. We do a great job for all our customers, which is why we take home more awards yearly than just about any other team.

Trusted & Recommended

The Justin Havre Real Estate Team has dominated Calgary’s Real Estate for many years. In addition to several awards, our team was the #1 RE/MAX Large Team for Production and Closed Transactions from 2018 till its departure from the brokerage in November 2023. In 2021, our team had a record-breaking sales volume of nearly $ 1 billion.

With the Justin Havre brand and eXp Realty backing behind you, you're well-positioned for success. Our extensive network of real estate professionals, combined with the robust, advanced marketing that we employ, helps to guarantee success when it comes to selling your home at the right time and for the right price. Ask us about the comprehensive home-selling plan we will put together when you're ready to sell.

Request A Seller's Guide

Ready to sell your home? Simply considering your options? No matter where you are in your home selling journey, we can give you the information you need. To request a free copy of our in-depth home seller's guide, simply fill out the form on our contact page, and we'll send one to you. This guide will help you plan the stages of your property sale and allow you to familiarize yourself with the sometimes complex process of selling a home.

Contact Us

You may only sell a home a few times in your life. Choosing who will partner with you in that sale is a significant decision. You'll want to work with someone who has experience, a superb reputation, and a track record of success in real estate. At Justin Havre Real Estate Team with eXp Realty, our core values include teamwork, loyalty, integrity, accountability and gratitude. We listen to our clients, and we stay connected and accessible.

We provide sincere, objective advice and work diligently to help you achieve your real estate goals. We have taken extraordinary steps to create our own in-house print shop and establish our own in-house professional photographers and videographers. We use proven traditional real estate marketing tactics combined with the latest digital marketing strategies to sell your home with urgency.

Yes, you may only sell a home a few times in your life. We work at it every day. Choose carefully. Select Justin Havre Real Estate Team with eXp Realty. Contact us today to get started.

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The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.