What’s Motivating Calgary’s Current Home Buyers and Sellers?
The purpose of the proprietary research study commissioned by Justin Havre & Associates is to better understand home buyers and sellers in Calgary. The focus is on those who have bought and/or sold a home within the past four years AND those who intend to or “might” buy or sell a home within the next year.
This study was conducted from February 3-8, 2022.
Satisfaction and Motivation Among Intenders (Coming Year)
Satisfaction with Real Estate Agent: Almost everyone who intends to buy or sell plans to use a Real Estate Agent (93%)
Important Qualities in a Real Estate Agent (Current Year)
The most important qualities in a Real Estate Agent among those intending to buy or sell in the next year are:
- Honesty (80%)
- Knowledgeable (76%)
- Trust (74%)
- Integrity (74%)
- Experience (66%)
- Responsiveness (59%)
- Good Communicator (58%)
- Helpful (51%)
- Reputation (48%)
Satisfaction and Motivation Among Buyers/Sellers (Past Four Years)
Important Qualities in a Real Estate Agent (Past 4 Years)
The most important reasons among those who bought or sold in the past four years are:
- Knowledgeable (41%)
- Good communication (41%)
- Responsiveness (37%)
- Helpful (37%)
- Honesty (36%)
- Trust (35%)
- Experience (35%)
- Kind (29%)
- Integrity (27%)
- Recommendation (26%)
- Reputation (25%)