3 Effective Ways to Sell Vacant Land

Land can be challenging to sell. Naturally, there is a small pool of buyers in search of vacant land and lots for sale, but it’s not close to the demand for residential and commercial real estate. Also, depending on where the land is located, there may be limited demand for real estate. Because of this, landowners are forced to get creative.​

If you’re wondering how to sell vacant land, this guide will provide actionable tips to help you complete the process. As remote and unappealing as certain pieces of land can seem to buyers, these strategies will help you generate more interest. “There is someone out there for everyone.” The same goes for buyers and land.

Keep reading to learn about several creative ways to sell your vacant land with ease.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.​

Sell to Another Landowner​

Go fishing where the fish are!​

Since land buyers can be hard to come by, start your search with potential candidates most likely to purchase land. Offering to sell your vacant land to another landowner increases your odds of a successful sale. Landowners understand what it’s like to own and manage a piece of vacant land.

Of course, not all plots of land are made equal. If your property has particular features, reach out to landowners who own similar land types. Is your piece of land extremely small (or large)? Do your best to find landowners that currently own land like yours. This will make your offer to sell your land relevant to them since they already own a similar property to yours.​

Landowners also understand how to evaluate a property and provide a realistic price. If your property is in a remote location, comparable pieces of land may be difficult to find. This makes pricing the property extremely hard.​

By finding a landowner that already owns several pieces of land, you can move quickly through the negotiation process and sell your land in no time. Of course, you may need to put on your negotiating pants when going up against a seasoned landowner. Do your due diligence beforehand to know how much your land is potentially worth before selling it.​

Market the Land for Special, Revenue-Generating Uses

Property owners are getting more creative regarding the functionality and usage of land. For example, you can turn your land into a wedding venue and event space that generates different revenue streams throughout the year while you own it. The more enticingly you can market your property, the more interested people will want to buy your land. Try to market your land for a specific use, such as a wedding venue, to showcase the potential revenue that it can generate for the next owner. Of course, you’ll need to research the zoning codes for your property and area before marketing it for a particular use.

Another popular form of creative landownership today is Airbnb offerings. If your zoning allows for short-term rentals, research how many structures (or units), you’re allowed to build on your land. For larger pieces of land, this number can be surprisingly high. You can then market your land as the potential to build “X” number of Airbnb units on the property. Don’t feel obligated to build these yourself. Although, if you have the money and time to do so, it will likely help you sell your land for a higher price. Get creative when showcasing all the possibilities that your land can be for prospective buyers.​

Divide Your Land into Multiple Parcels

Continuing along the thread of creativity, a way to creatively sell vacant land is to divide it into smaller parcels. This is a promising strategy for landowners struggling to sell a larger piece of land. You will need to research how to divide your land up in your area, however; the regulations will vary depending on where the land is located.​

It’s important to note that you will need to put time and effort into it if you decide to proceed with this strategy. This is not for the faint of heart, as it can be pretty complicated to do depending on the city rules. Dividing land into different parcels can make it easier to sell once it is in smaller chunks. There tend to be more land buyers that can afford to pay for a small piece of land vs. a larger one. You increase the size of your potential buyer pool by dividing the land up.​

Effective Strategies for Selling Your Land

Selling a piece of vacant land is not always cut and dry. It often requires effort to drum up enough interest to get it sold. There are naturally a limited number of real estate investors and buyers that want to buy land. It’s much different than selling a home to a family that plans to move in themselves. Land investing is complex and unique. Do your best to spice up your marketing and showcase the true potential that your land has. This will help you sell vacant land even during tough economic times.​

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.