Are you planning on selling your Calgary home? Bake some hot-from-the-oven fresh cookies or bread to see the offers arrive in droves. Marketing research has shown that smells can influence our buying behavior and turn on impulsive decision making. This sense of smell phenomenon is based on research rather than myth. One study showed that the smell of cookies baking made women purchase more clothing. In another study a mall pumped a sweet citrus fragrance through the air and sales rose from $55 all the way up to $90 per customer. The smell of your home plays a distinct role in the house sale and if you're smart you'll use this knowledge to your advantage.

Would you like to go a step further? Market your home by sound as well. Studies have shown that major chords somehow encourage people to buy more than music in a minor chord. Choose some music to play that includes a lot of these major chords the next time someone makes an appointment to see your home. Of course, you won't want to play the music too loudly. You'll just want to have some quiet background music playing in the home as the smell of cookies makes its way from room to room.

If you want to edge your home viewers towards a sale you'll break out the pans and the rest of the bakeware to make your home smell like your local bakery. You can even try out that new cookie recipe that you've been waiting to test for the last little while. Viewers won't know what hit them and you can even offer some of your cookies to them as a token of appreciation for taking the time to look through your home.